Download PDF , by Nick Kolenda
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, by Nick Kolenda
Download PDF , by Nick Kolenda
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Product details
File Size: 1937 KB
Print Length: 242 pages
Publication Date: November 17, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00G1743XG
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Amazon Best Sellers Rank:
#10,263 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Okay, I wasn't going to review the book, but it's too good not to review.Nick Kolenda has done a masterful job of taking complex psychological issues and techniques discovered through imaginative researchers, and reduced them to simple explanations we can all understand. He's done it with humor, while at the same time treating it as the serious subject that it really is. He says in his foreword or introduction (somewhere) that he hopes this will be the most underlined/highlighted book in our libraries. Turns out he's right.You know a book is well written when it is not only entertaining, but also so densely packed with interesting stuff that most of it is turned yellow by enthusiastic highlighting. This is one of those books.
Just buy it! Even though I'm less than 1/2 way through the book, I've alreadyreceived more than my monies worth. It's a book that's hard to put down.The author, Nick Kolenda, is BRILLIANT! He explains each concept usingeasy to understand language, backs it up by citing the research & source,and then uses the same methods on the reader ensuring that you experience it1st hand. BRILLIANT!
I researched psychology/persuasion books on Amazon for a long time before settling on Methods of Persuasion.The first factor was percentage of ratings so I don't waste my money or time. The positive reviews outnumbered the negative reviews by a huge margin (my minimum for a book purchase is 65% of reviews are 4+ Stars).The second factor was cost. If you're like me, a patient Amazon customer who doesn't satisfy that impulsive instant gratification purchase, then the prices will adjust and the purchase is worth it. At the time of purchase, the book was $7 and change. After finishing it, I think it's worth the amount I spent.This is a book written like a conversation between you and the author. I was dreading reading a textbook-ish book and I was happily surprised. It's well-written, organized and informative with (extensive) research to back up all the claims. Luckily, all research references aren't bogged down with unnecessary boring information. Plenty of real-world applications to keep you engaged and help you remember after you put the book down.
Interested in the psychology of persuasion? Seriously, look no further. Well written, fascinating, and eye-opening. This book is densely packed with incredibly useful information, condensed and colored and humanized in such a way that makes for an easy read, and keeps you guessing (and turning the pages).The citations are a appreciated, as I'm naturally skeptical, so I appreciate that so much of this book is grounded in real research. The humor and down-to-earth tone of the book is refreshing, as it doesn't take itself too seriously. Every chapter brings something new and interesting to the table, and everything gets wrapped up nicely.The only thing I would have wished for is for this book to have a hardcover option, as I would have gladly paid more to have a hardcover of this on my bookshelf. Here is me trying to persuade you, Nick (David W. et all, 2018). Well written, and kudos. You're a hero, and probably a wizard, too.
The book is very informative and presents a good starting point on improving a person's interaction with others in terms of persuasion. I bought the book to help over come my introversion problem when talking with clients, as I am starting a photography business. While reading it I saw a lot of great marketing examples provided that take you past interpersonal communication and address mass marketing techniques. Whether going into sales or just wanting to be able to talk with others better this book will help.The book could use a few more examples and and some of the smaller points could be lengthened, but over all it's a fun and informative read.
I chose this rating because the things that were talked about, were things I was already aware of and have used naturally from my own instincts. I was just never aware that I was actually using these methods of persuasion. I didn't give it 5 starts because it seemed the things talked about seem to already exist in social building skills of a person that's a manipulative or just somebody who wants things in their favor. Other then that it was really helpful on pointing out all the points that are needed to be covered to maximize your request and brining them to your attention for your next request.
A book with this amount of information that is backed by references to actual science, could be boring. It is instead fascinating and surprising. Read it before you buy your next car, go for a job interview, or a first date. Each of these life experiences can be steered to benefit you more using the same methods.
Kolenda Created an Excellent Presentation, Examples, & Demonstrations As He Uses What He Teaches in This Exceptional Book.Like Daniel Kahneman and Robert Cialdini, he points your eyes to actual research. Then he makes observations and demonstrations for ways to use these in our everyday lives... And especially for marketers.I'm having a great time highlighting, dogearing, and writing wherever I can find space.Buy it. Enjoy it. Consume it. And do whatever it takes to make it stick. Then use it.Yea Nick!
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